Released on = March 29, 2007, 6:21 am

Press Release Author = Adam Finlayson / Hitflip UK

Industry = Internet & Online

Press Release Summary = Hitflip acquires Swopex.com, the UK's Leading CD, DVD and
game trading site to create Hitflip.co.uk, Europe's largest online 'swapping' portal


Press Release Body = London, 29th March 2007 - Online media exchange,
www.Hitflip.de, the market leader in Germany and Austria, has acquired Swopex, the
UK's biggest CD, DVD and game exchange portal and fused the two leading brands
together to create hitflip.co.uk, Europe's largest online 'swapping' destination.
UK 'swappers' can now join Hitflip.co.uk online to enjoy the unique Hitflip
experience then begin swapping their unwanted DVDs, games, music CDs, audio books,
and books simply, securely and cheaply.

Adam Finlayson, country manager for Hitflip UK, said, "The Hitflip 'swapping'
phenomena has been an instant success in mainland Europe with customers taking the
attitude that it's better to exchange used or unwanted media titles rather than
always buy something new. The popular Eighties morning TV show for children, Noel
Edmonds\'s Swap Shop, became essential viewing for millions and for some, a way of
life , so we know the UK is a nation of would-be swappers; people just need the
right medium to help them do it."

By fusing Swopex into Hitflip's way of online exchanging, a new 'exchange'
experience is being delivered to UK swappers. Web 2.0 technologies lie at the heart
of the service and the technology is able to match complex swaps between millions of
users and form recommendations based on the user's habits and friends to ensure
fairer distribution. In addition, UK customers now benefit from new social
networking features and the ability to trade books and audio books.

Speaking on why people love Hitflip, Adam said: "Online swap sites, like Hitflip,
are becoming serious rivals to auction sites such as eBay or e-retailers such as
Amazon but what we do is a little different. For a start, 'Hitflippers' always save
money as there is no fee when posting products up for swap. If nobody is interested
in a swap then there is nothing to pay. A buyer only has to pay 79p per item when
they receive a swap. 'Hitflippers' also like the social aspects of being part of
hitflip. eBay or Amazon can be cold 'faceless' places at times, our members enjoy a
relationship with other hitflippers, who have similar tastes - a more friendly
trading society.\"

Hitflip Statistics:
- The most swapped UK DVD so far is Matrix.
- Europe loves to swap Robbie Williams CDs
- More than 100 new users are joining Hitflip each day
- More than 500 new products are added daily

Swopex members have already transitioned over to Hitflip complete with their trading
history and credits, so that they can continue trading.


About Hitflip
Hitflip (http: // www.hitflip.co.uk) is a legal peer-to-peer platform for the
exchange of media products. Hitflip brings together offers and inquiries for DVDs,
music CDs, games, books and audio books, giving home media collections a new value.
Depending on the product, the average charge is 79p per transfer: there are no
subscriptions or hidden costs. Hitflip users are protected against fraud and
damaged media by the Hitflip guarantee. Hitflip members are currently offering to
exchange more than 125,000 different DVDs, over 20,000 different audio books and
plays, over 40,000 games, 65,000 books and 85,000 music CDs. And these numbers are
increasing daily. Hitflip was founded in 2005 by three post-graduate/doctoral
students at the WHU Otto Beisheim School of Management, Vallendar, Germany.

Contact:
Adam Finlayson, Hitflip UK adam.finlayson@hitflip.co.uk Tel:
+49 (0)179 1493816
Jimmy Tse, SquareMango jimmy@squaremango.net Tel: +44
(0)7932 455085


Web Site = http://www.hitflip.co.uk

Contact Details = Adam Finlayson
Hitflip Media Trading GmbH

Hohe Str. 58
50667 Cologne
Germany
+49 (0) 221-2724070
adam.finlayson@hitflip.co.uk